Product Research
Made Clear.

Simplify your search for consumer products with an aggregation platform powered by your peers. Discover quality products reviewed by experts, validated by enthusiasts, and natively curated by the community.

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How it works
Quality by Consensus.
A smart purchase decision often involves an overwhelming search for trustworthy reviews. Finding a concise, accurate, and comprehensive assessment of a consumer product can prove to be an elusive process.

We’re fixing that.

Preview

Consumers

Make the Right Purchase.
With Confidence.

Quickly find top products and tackle indecision with editorial reviews, aggregate ratings, and community consensus. All consolidated in one location, on one page, with one score.
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Enthusiasts

Share Insights.
Be Heard.
Get Rewarded.

Be recognized for the avid enthusiast you are, and get rewarded for the discussions you already have. Share product content from around the web, establish consensus with a hobbyist community, and divvy real rewards among fellow contributors.
Find Community
Share Feedback

How It Works

Discover Products

Efficiently find quality products tagged by feature, filtered by community, or ranked by strengths. Submit new products and gather a following.

Divvy & Discuss

Post content from trusted sources — including reviews, tests, unboxings, news, and all things product. Vote and Discuss for accuracy and value-added.

Reach Consensus

Contribute a diverse collection of product content, validate with an engaged community, and reach a threshold for a meaningful aggregate rating: The DivvyScore.

Get Rewarded

Recognize contributors who consistently provide value in posts, content, and discussions. Earn real rewards upon consensus with: The Divvydend.

“A community-curated ‘Rotten Tomatoes’ of consumer products.”

Why Divvy?

The Divvydend

The Divvy platform celebrates quality content sourced by the community. Impactful posts, comments, and user-generated media content are recognized when products reach Consensus. Top contributors are issued ‘Divvydend’ shares for a choice of cash, card, or raffled rewards. As communities grow, so do rewards.

The DivvyScore

Individually grading the quality, cost, and characteristics of a product is not an exact science. To provide clarity by aggregate, the ‘DivvyScore’ combines publisher reviews, consumer ratings, and community top picks. Review inputs are weighted by vote, measured to meet Consensus, and packaged in one concise score to simplify your purchase decision.

The Heatmap

Product comparison is an essential component in making smart purchase choices. The Heatmap enables efficient discovery, comparison, and ranking of products on a single canvas. One streamlined view to showcase established goods and new arrivals — dynamically filtered for community, category, or series — to best reflect leading products.

The Upvote

An online staple, the upvote & downvote empower contributors to validate content by quality, accuracy, depth, and value-added. Apex markers — squared center dot — designate posts overwhelmingly endorsed by users, and indicate content showcased on the main product page. The appraisal, weighting, and curation of content is a core component of the Divvy platform and its mission to combat review bias and cultivate community trust.
Connecting Enthusiasts.

Empowering Consumers.

Rewarding Consensus.

Stay in the Know.

Sign up for a notification when platform updates are released, and optionally share feedback on what best helps you find the right product.

Consensus with Community.
Quality products are paramount for the hobbyist. Each purchase researched in depth to enhance a larger project, completed build, or final setup. For insights every step of the way, there’s a community that shares your passion.
Find yours.
Divvy ‣ Community

Hi-Fi Audiophile

[view products]

Headphones

Amplifiers

Receivers

Speakers ‣ Bookshelf

Speakers ‣ Standing

Desk Throne

[view products]

Keyboards

Monitors

Mouse

Speakers ‣ Computer 

Headphones

Desk Chairs

Bike Builds

[view products]

Groupsets

Handlebars

Wheelsets

Tires

Pedals

Cycling Computers

Powered Toolshed

[view products]

Power Drills

Saws ‣ Circular

Saws ‣ Table

Oscillating & Rotary

Sanders & Grinders

Cordless Combo Kits

Focused Photography

[view products]

Cameras ‣ DSLR 

Cameras ‣ Mirrorless 

Lenses

Tripods

External Flash

Bags & Cases

Backcountry Camp

[view products]

Tents

Camping Stoves

Sleeping Bags

Water Treatment

Camp Lighting

Handheld GPS

Home Theater

[view products]

Receivers

Speakers ‣ Theater 

Speaker Systems

Projectors

Televisions

Universal Remotes

Countertop Chef

[view products]

Stand Mixers

Slow Cookers

Toaster Ovens

Air Fryers

Blenders

Coffee Makers

“A product-centric ‘Reddit’ tailored for the hobbyist.”

Build Community.

Not seeing a community listed that reflects your hobby? Suggest one! Check out our communities page to see what criteria we’re focusing on prior to launch. 

Propose a Community

Features

SIMPLER THAN THE SUM OF ITS PARTS​

Community
Sourced

Transparent Aggregate

Concise
Overview

Community led Confidence.
(re)Discover trust in reviews.
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divvy.link

Partners

A Network Celebrating Great Products.

divvy.link is the network connecting brands, retailers, publishers, and consumers to the Divvy platform. divvy.link also doubles as a URL / link shortener for product posts, discussions, and other shared Divvy elements.

Find a networked community that recognizes quality reviews and values expert recommendations. Partner to grow your audience over new channels, and quickly embed product media content for a more streamlined publishing experience.

Engage consumers at the point-of-purchase-decision. Become recognized as a value-focused merchant when stocking industry-leading products. Partner for a transparent pay-per-sale relationship and further insights into competition.

Enable your products to be both celebrated by brand enthusiasts and discovered by everyday consumers. Continue focusing on product excellence to natively gather a resilient following. Partner for direct-to-consumer engagement, support, and insight.

FAQ

The 5 star customer review is inherently broken.

Between merchants incentivizing reviews, misassociated shipment complaints, and recent increases in counterfeit goods; many e-commerce reviews have become untrustworthy. Quality assessments do still exist, and always focus on what matters most: the Product — independent of retailer, brand, or marketing bias. Divvy tackles this gap with community-led clarity.

Divvy is not a retailer, nor does it have a shopping cart or purchase checkout. The platform instead delivers curated product details, quality publisher reviews, and a trusted community consensus.

We lessen the friction in your point-of-purchase-decision.

We agree: No!

Divvy is not a platform for the customer review. Instead, it is a platform to streamline and consolidate the many fragmented long-form reviews, tests & analyses, and consumer sentiments that already exist. We call this the aggregate.

No. Rewards are issued to users based on the value of their contributions — an element decided by the Divvy community. There is no correlation between an individual’s purchases and rewards.

Yes! While the larger goal for Divvy is to be a living wiki for quality products – for consumers and enthusiasts alike – we do have to start somewhere. Take a look at the Divvy Prototype* page for a preview of the aggregate scoring platform with fewer features.

*Prototyping best viewed from desktop browsers.

The Divvy platform primarily relies on a referral relationship with select retailers. This means Divvy collects a small commission if consumers decide to make a purchase from retail links listed on a product page. While all available retailers are listed for a consumer product, partnering retailers are displayed more prominently. This partnership has no effect on scores, communities, discussions, rankings, or any element of consumer products on the Divvy platform.

To empower consumer confidence by simplifying the discovery, discussion, and decision-making regarding consumer products.

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div·vy
/ˈdivē/
verb

divide up and share.
“they divvied up the research”

noun

a dividend or share, especially of profits earned by a cooperative.

How it Works
Why Divvy
Community
Features
Partners
FAQ
Feedback
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